Alex's story

Any good negotiator knows how important it is to have alternatives. Ask For It was my alternative. What do I mean? I’ll give it to you straight: I got laid off from my previous job. It could happen to anyone, and it happened to me. Over-achieving, hyper-efficient, goal-oriented ME. (You too? Sing it, sister. Or mister.)

You might be thinking to yourself, “it sounds like getting laid off was a blessing in disguise because now you’re running your own company.” While I am much more satisfied with my life and work now, I also know that good alternatives don’t just jump at you out of thin air: you’ve got to work for them.

Achieving your goals doesn't happen by chance, it happens when you decide you're going to make it happen.

So wherever you are in your career — just starting out, looking for that next big promotion (and raise!), switching gears, or you’re at a crossroads like I was — I invite you to dive in with me. You don’t need anyone’s permission to advocate for yourself and get what you want. You need a solid strategy, self-confidence and a cheering squad to hold you accountable.

I’ve got all that and more for you, and I want you to #askforit.

— Alexandra Dickinson
CEO + Founder

*Photo by Jen Brister